Forge your path at the ultimate power play™
THE MOST UNCONVENTIONAL WOMEN’S BUSINESS EVENT OF 2025 - STARTS IN...
- February 25, 2025 | 4:00–6:30 PM | St. Paul RiverCentre Rotunda
- Followed by the Minnesota Wild vs. Detroit Red Wings at 7:00 PM
Where high-impact insights meet the adrenaline of NHL hockey—all in a single ticket. Buckle up for one unforgettable evening that defies every expectation.
Thanks to Our Title Sponsor
Forge your path at the ultimate power play™
THE MOST UNCONVENTIONAL
WOMEN’S BUSINESS EVENT OF 2025
- February 25, 2025 | 4:00–6:30 PM | St. Paul RiverCentre Rotunda
- Followed by the Minnesota Wild vs. Detroit Red Wings at 7:00 PM
Where high-impact insights meet the adrenaline of NHL hockey—all in a single ticket. Buckle up for one unforgettable evening that defies every expectation.
Thanks to Our Title Sponsor
ONE TICKET, TWO EPIC EXPERIENCES
POWER PLAY™ Business Event (3:00–6:30 PM)
A dynamic program featuring keynote speakers, a high-powered panel, structured networking, and a celebrity guest appearance. Expect actionable insights and genuine connections in a focused, energizing environment.
🎫 3:00 PM: Check-in & Networking Mixer
🙋♀️ 4:00 PM: Women of the North Welcome
🚀 4:10 PM: Thr•iii Collective Keynote
🔥 5:15 PM: Power Panel: Women Who Play to Win
😎 6:00 PM: Structured Networking
⏰ 6:30 PM: Event Concludes
Minnesota Wild vs. Detroit Red Wings (7:00 PM) 🏒
After fueling your ambition at the Saint Paul RiverCentre Rotunda, head to the Xcel Energy Center to cheer on the Wild in an arena filled with unstoppable energy and pride. It’s the perfect blend of professional growth and high-octane entertainment—all in one night!
Thanks to Our Sponsor
Woody Creek Distillery
Cheers to empowerment! Enjoy a complimentary cocktail or mocktail (21+) at the event, courtesy of Woody Creek Distillery.
WHY YOU CAN’T MISS THIS EVENT
Expand Your Network in Real Time
Connect with like-minded women (and allies) from across Minnesota—students, entrepreneurs, and executives alike. Build meaningful relationships that can open doors in your career or business.
Ignite Your Momentum
Walk away with fresh insights, actionable strategies, and renewed motivation you can apply the very next day. Elevate your personal brand, sharpen your leadership skills, and set bigger goals.
Be Part of Something Bigger
This is more than a single night out—it’s an immersive experience that fuses professional development, community, and high-energy entertainment. Join thousands of women who are shaping the future of Minnesota’s business and sports culture.
YOUR POWER PLAY AGENDA
EXPERIENCE THE ULTIMATE POWER PLAY
- Keynote by Thr•iii Collective™
Three women. Three business owners. Three powerful specialties: (1) brand strategy, (2) technology, and (3) sales all rolled into one high-impact keynote. Discover how to stand out, scale up, and increase your bottom line. - Panel Discussion
Learn from three trailblazing, powerhouse women business leaders as they share real-world stories, proven strategies, and the pivotal moments that shaped their success. - Structured Networking
Meet your next collaborator, mentor, or business partner in a structured format designed to spark real conversations. Expect to leave with at least five valuable connections. - Celebrity Guest Appearance
And, we’re adding star power to an already epic lineup. Stay tuned for the big reveal. We’ve got something big up our sleeves. Anything can happen, so don’t miss it!
SPECIAL TICKET INFORMATION
Regular Ticket Purchases
Don’t have a seat yet? Buy your tickets here. You’ll get access to both the POWER PLAY™ event and the game.
Season Ticket Members
Already covered for the game? Contact your Fan Relations Representative or log into My Wild Account to add a digital voucher for the pre-game POWER PLAY™ event.
Group Tables (8+ Guests)
Perfect for friends, departments, or entire companies!
Call: (651) 222-9453 OR Email: group.tickets@wild.com
Spearheaded by Minnesota Wild Leaders
Katie Vannelli, Director of Revenue Marketing
Erica McKenzie, Sr. Director, Ticket Sales & Service
WOMEN OF THE NORTH™
REDEFINING BELONGING
WOMEN OF THE NORTH™
REDEFINING BELONGING
Women of the NORTH™ is a movement connecting women from all walks of life through a shared love of hockey and a commitment to breaking barriers.
More than a fan platform, it’s a celebration of resilience, inclusion, and leadership both in and beyond the arena.
At the POWER PLAY™ Event:
In partnership with Thr•iii Collective™, the Women of the NORTH™ initiative takes center stage on February 25th.
By uniting business insight and game-day energy, thousands of women will fill the stands proving that this is our game, our arena, and our moment to lead.
eXPERIENCE THE ULTIMATE POWER PLAY™
Unite with thousands of women for an evening of inspiration, action, and celebration.
POWER PLAY™, presented by the Minnesota Wild and Women of the NORTH™ in partnership with Thr•iii Collective™, is more than a business event. It’s the launchpad for a movement that’s elevating and connecting women at every stage of their careers.
From Students to Executives: Whether you’re starting your journey or already leading the pack, this is where you’ll spark new possibilities, discover fresh perspectives, and form game-changing relationships.
About Thr•iii Collective™
Three women. Three business owners. Three unstoppable areas of expertise.
We are Thr•iii Collective™
Like the legs of a three-legged stool, each of us contributes a critical pillar of success, creating a balanced framework that’s both bold and resilient.
Our mission is clear. Open doors, spark connections, and elevate business leaders to extraordinary heights.
Now, we’re taking that mission to the next level with the launch of UNSTOPPABLE Magazine™, debuting at our upcoming Women of the North: Power Play™ event. This is your opportunity to showcase your brand directly to influential women in leadership—trailblazers who are shaping the future of business and beyond.
Secure your ad space in UNSTOPPABLE Magazine™.
Meet the THR•III Team
Meet the THR•III Team
KELLY LUCENTE (KLu)
Visionary Brand Strategist
Founder of RE-MARKABILITY™ and RE-TOOL®, KLu specializes in differentiation and positioning, guiding people to unearth what makes them truly remarkable
www.retoolmarketing.com | www.re-markability.com
LISA ZUFALL (Zoofie)
Technology Trailblazer
Founder of Birch Solutions, Zoofie transforms tech chaos into clarity, helping businesses optimize workflows, and scale with confidence.
www.birchsolutions.net
KELLY JAHNER-BYRNE (KJB)
Sales Dynamo
The force behind The HOW Companies, KJB focuses on sales leadership and networking strategies that drive revenue and forge lasting connections.
www.kellyjahnerbyrne.com
WHY THR•III COLLECTIVE™?
With a 360-degree approach to branding, technology, and sales, Thr•iii Collective™ empowers entrepreneurs, professionals, and organizations to unlock new levels of success building sustainable growth and brands that stand out in any arena.
Featured Panelists
Meet the Women Changing the Game
Get ready for real talk, big inspiration, and game-changing insights from three women who are redefining leadership, branding, and success.
Kelly McGrath
General Manager & Executive Director, Xcel Energy Center
Industry: Sports & Entertainment
Kelly has spent over two decades shaping one of the Midwest’s premier entertainment venues.
She has led bids for some of the biggest sports and live events in the industry, making Xcel Energy Center a top-tier destination for fans, artists, and athletes alike.
Tina Rexing
Founder & CEO, T-Rex Cookies
Industry: Food & Entrepreneurship
Tina is the cookie queen who took a bold risk by leaving a corporate IT career to chase her passion for baking.
Today, T-Rex Cookies is a nationally recognized brand with cookies so big and bold they’ve been featured on Shark Tank, Good Morning America, and the Food Network. Tina’s journey is a masterclass in taking risks, standing out, and building a brand from scratch.
Meggan Kerkenbush
Co-Owner & CFO, Bridgeman’s Ice Cream
Industry: Legacy Brand & Business Growth
Meggan has been on a mission to revive and expand Bridgeman’s Ice Cream, a beloved Minnesota brand since 1936.
After purchasing the company in 2015, she took on the challenge of bringing a legacy business into the modern era while preserving the nostalgia and quality that made it a household name.
Unleash Your Unconventional Edge.
Time is ticking, and seats are going fast. Join us on February 25, 2025, at POWER PLAY™…
an evening that’s equal parts professional development, community, and sheer NHL excitement.
ONE NIGHT
FEBRUARY 25 @ 4PM CST
100% Secure • Privacy Guaranteed
Take your seat on the front lines of Minnesota’s women’s empowerment… both in the boardroom and on the ice!
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
Where do I park in St. Paul?
There are a few options for parking near the Xcel Energy Center: Plan to arrive early if you need time to secure a convenient parking spot.
Parking Ramps: You can pay to park in one of the nearby ramps (e.g., RiverCentre Ramp).
What should I wear to the event?
We encourage everyone to wear their Minnesota Wild jerseys (if you have them), especially since we’ll be heading to the game afterward.
If you don’t have a jersey, any Wild or hockey-themed apparel is great.
Above all, make sure you’re comfortable for an evening of networking and fun!
I’m a Season Ticket Holder. How do I get a ticket to this event?
As a Season Ticket Holder, you can use your existing game tickets and simply purchase the event portion (the Power Play ticket). To do this:
1. Contact your Fan Relations Representative
2. Log in to your “My Wild Account” to add the digital voucher for the Power Play event
If you have any issues, please reach out to your Fan Relations Rep directly.
Can I sit with other Thr•iii Collective members?
If you purchase through our link: The Minnesota Wild has set aside a block of seats for us, so you’ll likely be near other Women of the North Power Play attendees.
If you’re a Season Ticket Holder: We can’t guarantee you’ll be seated with other Thr•iii Collective members, but there’s still a good chance you’ll see familiar faces in the arena.
I’m having trouble ordering tickets. Who can help me?
For any ticketing challenges or if you have a group of eight (8) or more, please contact the Minnesota Wild Sales Team:
📧 Email: group.tickets@wild.com
📞 Call or Text: (651) 222-WILD (9453)
What if I have accessibility needs?
The St. Paul RiverCentre and Xcel Energy Center are both ADA-compliant.
If you require any specific assistance or accommodations, please let us know in advance so we can help make your experience comfortable.
